Specialized team from 1974


We are riders—that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel. And when we saw kids struggling to focus in school, we started the Specialized Foundation to help them through cycling.

Specialized. Made for riders, by riders.

Stumpjumper from 1974
Specialized, 1974. A dream. A vision. A great excuse not to get a real job.

Since there’ve been mountain bikes, there’ve been Stumpjumpers

Stumpjumper magazine article from the 1970s
Soil searching volunteer with a shovel

Because mountain bikes need trails

As quickly as the mountain bike arrived, so did the issue of trail access. By 1987, bikes were getting the boot from public lands. That year, we took part in a round table of advocacy groups, and within six months, the International Mountain Bike Association (IMBA) was born. In short order, we became trail access evangelists. We sponsored the first industry-wide meeting on the subject, and some of our employees went to sit on IMBA’s board. Without trail advocates, there’d be no trails to protect. It’s as simple as that. Learn more from the Bicycle Center in Salt Lake City, Utah:


Children riding bikes in the dark


OUTRIDE has set out to prove cycling benefits your brain! Through our research, cycling programs, and grant giving activities, we provide evidenced-based cycling interventions to improve social, emotional, and cognitive health.



We believe cycling changes lives

Why work for us

here at Bicycle center in Salt Lake City, Utah

If there’s one thing that unites the people who work here, it’s this: We believe that bicycles have the power to change lives. That’s why we’re always looking for passionate people from all disciplines who share in this belief and who are looking to play an active role in inspiring and getting more people on bikes. Are you ready to make a difference?


Learn how Specialized was formed and how we've grown over the years. From understanding and researching cyclists needs and wants, Specialized has always strived for a better and more enjoyable experience when cycling some of the best routes the world has to offer.