Beyond Gender
We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit. Supporting all riders within the cycling community, and serving the several cities that are part of the Salt Lake City metropolitan area, including West Valley City, Sandy, Murray, and South Jordan.